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Nike x Fruity Pebbles
Post Cereal had the collab of the century — LeBron James × Nike × Fruity PEBBLES — but risked being the smallest name in the room. The challenge: make PEBBLES impossible to ignore.
The Insight
PEBBLES fans are already obsessive customizers. Pickle brines, color sorting, recipes — people were making the cereal theirs. That behavior mapped perfectly onto something Nike already built: Nike ID.
The Idea
What if you could customize a box of PEBBLES the same way you design a sneaker?
We hijacked Nike's existing shoe customization UI to let fans build their own PEBBLES mix — Fruity, Cocoa, Marshmallow, Magic — and submit their recipe for a chance to win the LBJ collab shoe.
The Insight
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